What to do with Vacant Retail Space – Play!

07|07|2016

Adding a play area to the retail mix not only absorbs vacant retail space but also provides a ready-made clientele for both your existing retail tenants and new sponsors. From indoor shopping centers to outdoor lifestyle centers, family play areas can bring in sponsorship and retail revenue, foot traffic, and positive publicity.

Carowinds Carolina Harbor Extends Southern Hospitality

07|06|2016

Carolina Harbor at Carowinds amusement park features attractions for everyone, from a 7-story slide that satisfies thrill chasers to Myrtle Turtle Beach which entertains the park's youngest guests. PLAYTIME contributed a dry playground next to Myrtle Turtle Beach complete with ocean-themed play elements.

Topeka Rescue Mission Uses Play to Break the Cycle of Poverty

06|24|2016

The Topeka Rescue Mission has been helping homeless families for decades but, recently, they decided to put more focus on children, believing that childhood experiences can help to break the generational cycle of homelessness. This approach includes play as a transformational experience in their lives. “A lot of these kids don’t get played with. That has a tremendous impact on their brain development and how they interact with others."

Patio Universidad Provides “Entertainment as Service” Retail Amenities

06|02|2016

With over 100 new malls built or planned between 2013 and 2017, Mexico is seeing an explosion of shopping opportunities for its communities. Attracting shoppers in this competitive marketplace has led to a new way of viewing the shopping experience, leading malls to install engaging new retail amenities and services that cater to busy families.

Splash Pad at Florida Aquarium Adds “Dynamic Fun,” Draws New Members

05|16|2016

The Florida Aquarium takes its mission seriously. The nonprofit organization sees over 800,000 visitors annually and does its part to educate young and old about water conservation, marine biology and the role of water in Florida’s ecosystem. In order to keep that mission alive, the aquarium recently replaced an aging water play area with a state-of-the-art area called “The Splash Pad,” and the fun amenity seems to have done its job.

15 Years of Progressive Play Area Design

PLAYTIME is celebrating its 15th year in business and proud to be trusted by major brands to bring their images to life in over 45 countries worldwide. Experts in play area design, Founder and Creative Director Jon Norby and 3D designer Shane Duerksen report on the evolution of play area design.

New Tenants, Amenities & Traffic: PREIT’s Cumberland Mall

05|06|2016

With a brand new Dick’s Sporting Goods, several new tenants – both restaurants and retailers – and a first-time-ever play area sponsored by Inspira Health Network, PREIT's Cumberland Mall in Vineland, NJ is seeing an uptick in traffic as well as a resurgence of popularity. The play area’s healthy theme includes many fruits and vegetables that are grown in the largely agricultural area where the mall is located.

Shopping Center Play Areas: Small Spaces, Big Fun

Shopping centers are getting creative with small spaces, packing big fun into outdoor walkways, indoor corridors, and under stairways that otherwise would go unused. These affordable play areas, as small as 300 square feet, include a full turnkey package from PLAYTIME. The photos tell the story.

Minot International Airport Expands, Adds “Power Play”

04|28|2016

The airport play area’s story mimicked that of the Minot community: there was a sponsor lined up to pay for the play area but when oil prices dropped, the sponsor pulled out. Undaunted, airport executives went on a hunt for more sponsors, right at the height of the new terminal’s construction. Ultimately, the airport was able to secure not one, not two, but eight sponsors!

Pacific Pediatrics Adds Fun to Inspire Lifelong Wellbeing

04|25|2016

Pacific Pediatrics, located in Woodburn, OR, was imagined from the ground-up as a place where kids would love to go, says Erin Moller, Clinic Director for three YVFWC clinics. From the ocean-themed playground outside, to the submarine entryway, and the underwater interior design and play elements, the clinic gives children many fun reasons to visit the doctor.

New Friends: Connecting Brands through Sponsorship

04|22|2016

Mattel has been eager to find ways to make its brand franchise more popular around the world. Now PLAYTIME is creating larger-than-life FisherPrice® and Thomas & Friends play areas. Sponsors have the opportunity to connect their brand with these beloved characters.

Bettenhausen Rec Center Keeps Kids and Teens Moving

04|20|2016

Located in Tinley Park, IL, the Tony Bettenhausen Rec Center serves between 25,000 and 35,000 people every single month. As part of its mission to help the community stay healthy, the center has installed a brand new play area for young children as well as The Pit Stop, a custom-designed retreat where teens must ride bikes to power video games, among other amenities.

Designing Fun: PLAYTIME at ICSC Conferences 2016

04|11|2016

We’ve been challenged with answering questions about what’s new, what’s different, and how things are changing. Years ago it was all about engaging kids. Today it’s about designing play areas that engage kids AND inspire adults. New aesthetics, modern designs and simple technology. Look what's new.

PLAYTIME Popularity Grows at Russian IKEA MEGA Malls

03|17|2016

PLAYTIME’s popularity continues to grow in Russia with play areas recently opened in two separate IKEA MEGA malls: MEGA Belaya Dacha and MEGA Teply Stan. MEGA is a chain of shopping centers in Russia owned and operated by IKEA. Each MEGA hosts over 150 tenants including an IKEA retail store, a hypermarket, and a DIY store.