Category: Brands and Sponsors

PLAYTIME Stars at Ocean Lakes Sandy Harbor Splash Zone

Custom elements in swimming pool

Ocean Lakes Family Campground recently opened Sandy Harbor, a waterpark complete with lazy river, slides, toddler water play areas and more. The campground opened in 1971 and sees multi-generational families return again and again because of the campground’s constant desire to offer the kind of vacation that families love. PLAYTIME was proud to provide water play elements designed to look like the campground’s mascot, Sandy the Starfish.

New Friends: Connecting Brands through Sponsorship

Thomas the Train custom play area

Mattel has been eager to find ways to make its brand franchise more popular around the world. Now PLAYTIME is creating larger-than-life FisherPrice® and Thomas & Friends play areas. Sponsors have the opportunity to connect their brand with these beloved characters.

Designing Fun: PLAYTIME at ICSC Conferences 2016

Dueling Elephants PLAYTIME sculpture in mall

We’ve been challenged with answering questions about what’s new, what’s different, and how things are changing. Years ago it was all about engaging kids. Today it’s about designing play areas that engage kids AND inspire adults. New aesthetics, modern designs and simple technology. Look what’s new.

The Most Generous Sponsors of PLAYTIME

The Medical Center of Plano custom play area

Retail destinations attract millions of visitors, which make them productive opportunities for multi-year contracts with brand sponsors. The generous sponsors of PLAYTIME include consumer brands, children’s hospitals, museums and zoos, and local companies. Why do sponsors invest in play?

Play Area Features Ohio State Mascot Brutus the Buckeye

Ohio Valley Mall custom play area

Ohio Valley Mall, owned by Cafaro Company, teamed up with one of Ohio’s preeminent health care providers to introduce a new amenity:  Kidz Zone, sponsored by Ohio Valley Medical Center and East Ohio Regional Hospital (OVMC/EORH), your local, community hospitals. Created by PLAYTIME, LLC, the new play area provides a welcome respite for families with… Read more »

Volusia Mall Opens Nation’s First Garfield Play Area

Child sitting on Garfield PLAYTIME sculpture

“Having a Garfield theme is fantastic because we can capitalize on all the other licensed products out there,” says Marketing Director Mandy York, who ordered a giant Garfield cake, hundreds of Garfield-branded kids’ sunglasses and other items for the play area’s grand opening. Located in Daytona Beach, FL, Volusia Mall has spent all of 2014… Read more »

PHOTOBOMB THIS! Hershey’s 3D Branded Mascots Engage All Ages

Hershey sculptures Created by Playtime

Big brands like Sesame Street, Paws Inc, the Denver Nuggets and Hersheypark have asked PLAYTIME to create their mascots out of 3D-sculpted foam. This 3d mascot design process delivers fun, engaging photo opportunities to any location, enhancing brand and outreach.

Financing Your Play Area with Brand Sponsors

Dinosaur custom play area

All businesses’ first preference is to have someone else pay for their play area. AKA “Sponsorships.” Sponsorships are amazing win/win partnership opportunities for many retailers and for the sponsors. Learn how to secure a play area sponsor here.