Category: International Play Areas

PLAYTIME Eyeing Significant European Expansion

Capital & Regional, the UK community-focused shopping centre REIT, is teaming up with Playtime to develop an 118 sq m children’s area at The Exchange Ilford as the US play space group pushes on with expansion plans in Europe. The ‘’Ilford Wild Cubs Freeplay’ will be the first play area to be designed for the… Read more »

A Better World, One Laugh at a Time

international play area kids playing on playtime structures dueling elephants and giraffe

How do we make the world a better place? This is a question that gets tossed around a lot, but often without answers or results. These days, the news can paint a rather bleak picture and it can be difficult to see ways in which others do indeed make the world a happier, safer, and… Read more »

Patio Universidad Provides “Entertainment as Service” Retail Amenities

Custom play area in mall

With over 100 new malls built or planned between 2013 and 2017, Mexico is seeing an explosion of shopping opportunities for its communities. Attracting shoppers in this competitive marketplace has led to a new way of viewing the shopping experience, leading malls to install engaging new retail amenities and services that cater to busy families.

15 Years of Progressive Play Area Design

Creative Director of Playtime in his office

PLAYTIME is celebrating its 15th year in business and proud to be trusted by major brands to bring their images to life in over 45 countries worldwide. Experts in play area design, Founder and Creative Director Jon Norby and 3D designer Shane Duerksen report on the evolution of play area design.

Designing Fun: PLAYTIME at ICSC Conferences 2016

Dueling Elephants PLAYTIME sculpture in mall

We’ve been challenged with answering questions about what’s new, what’s different, and how things are changing. Years ago it was all about engaging kids. Today it’s about designing play areas that engage kids AND inspire adults. New aesthetics, modern designs and simple technology. Look what’s new.

PLAYTIME Popularity Grows at Russian IKEA MEGA Malls

Custom play area space themed

PLAYTIME’s popularity continues to grow in Russia with play areas recently opened in two separate IKEA MEGA malls: MEGA Belaya Dacha and MEGA Teply Stan. MEGA is a chain of shopping centers in Russia owned and operated by IKEA. Each MEGA hosts over 150 tenants including an IKEA retail store, a hypermarket, and a DIY store.

Theming: 2016 is the Year of the Monkey

Pearl Dental Tokyo Welcome MOnkey

PLAYTIME’s theming business is growing at a phenomenal rate with increased demand for sponsor-branded and custom themed environments. PLAYTIME is celebrating 2016 The Year of the Monkey, by sharing our fabulous monkey and gorilla-themed indoor and outdoor play areas with you.

The Most Generous Sponsors of PLAYTIME

The Medical Center of Plano custom play area

Retail destinations attract millions of visitors, which make them productive opportunities for multi-year contracts with brand sponsors. The generous sponsors of PLAYTIME include consumer brands, children’s hospitals, museums and zoos, and local companies. Why do sponsors invest in play?

Best of 2015 and What’s Next for 2016: The Challenge to Be New and Cutting Edge

Who created the best of 2015? The challenge to be new and cutting edge, while focusing on the core business were the objectives of Taubman, Westfield, Blackstone Group, Starwood Retail, WP Glimcher and others in 2015. How are leading retail developers keeping the perfect combination of shopping and entertainment fresh and fun in 2016?

PLAYTIME Creates Play Areas for Kids Locally and Worldwide

Playtime designer working at his desk

Today, Playtime’s custom soft play areas can be found not just in malls across the world but airports, stadiums, restaurants, dentist offices and fitness centers. The company has completed 2,500 projects in more than 40 countries on five continents. The company recently hosted a crew from the Denver Post, including writer Emilie Rusch and photographer Helen H. Richardson. Here is their story.

Detsky Mir Offers Russian Space Program Themed Mall Play Area

Custom play area space themed

The Russian marketplace is seeing a new shopping trend: play areas attract families which helps to drive more traffic to retailers and restaurants. Detsky Mir shopping center in Moscow now offers a space-themed play area, giving families a reason to choose that mall over others.

Mirvac Shopping Centres – PLAYTIME Down Under!

Custom indoor playground

PLAYTIME has installed soft play areas in 25 countries. And recently, we opened the first-ever soft play areas in Australian malls at two Mirvac Shopping Centres properties.