Play Perfected


By Grant Walter, PLAYTIME Chief Executive Officer While we might get more wise, worldly and generally more skilled with age, kids will always have the upper hand on adults when it comes to all things imagination-related. As adults, the real world has a way of encroaching on those vivid, colorful imaginations we all thrived in... Read more »

The Importance of Outdoor Play


Take Them Outside: The Importance of Outdoor Play For busy, stressed adults, watching kids play at the park might inspire a little twinge of envy. Oh, to be a carefree kid again! But it’s important to remember that, for kids, outdoor play isn’t just about having fun (although that’s certainly an important element). Outdoor play... Read more »

The New Success Metric: Return on Experience


Many companies look at their return on investment to determine whether they’re successful. However, this approach ignores the reality of the modern business world. Experience is the new marketing currency, with the customer experience poised to be the main competitive differentiator in 2020. It’s time for organizations to turn their attention to return on experience.... Read more »

Nurturing Creative Minds


Using imagination and play to benefit childhood development requires the tempting children’s attempts to do things new and exciting and in unfolding the scope of young people’s critical thinking potentiality. If not universally agreed upon, it is fair to say that great value is given to the notion that parents should limit screen time for... Read more »

Maximizing the QSR Experience


Customers at a Quick Service Restaurant (QSR) go through a journey. They arrive at the location, wait in line, place their order, pay, eat and leave. While this can be a quick route, you shouldn’t treat it as a mere transaction. The restaurant is more than a place to eat food. It’s the opportunity to... Read more »

The Serious Need for Play


To an adult, a cardboard box is nothing more than packaging. To a child, it can be a spaceship, an underwater cave, a race car, a library or even an imaginary robot friend. Watching a young child play in this imaginative way, it might seem like she’s doing nothing more than having fun. But there’s... Read more »

Overlake Christian Church Serves Community with KidTown Park


Overlake Christian Church has looked across its community to learn new ways to serve people. In addition to programs that help the homeless and teen moms, the church sought ways to serve families with young children by building a beautiful new indoor playground, which is now open and free to the public.

Refresh Your Play Area for the New Year


In preparation for a busy holiday season, it’s a great time to start thinking about how PLAYTIME can help in the in 2017. There are simple ways to brighten, refresh or add new components to your play area. Here are four ideas to make your play area feel new and exciting again.

Washington Dulles opens NASA-themed Kids’ FunWay airport play area


Washington Dulles International Airport, in partnership with NASA, is making travel even more enjoyable for its youngest customers. Children traveling through Dulles International can take off on their very own “FunWay” adventure in a new children’s airport play area designed and manufactured by PLAYTIME.

Gold’s Gym Mission Reinvests in Play, Enhances Member Experience


Gold's Gym Mission, in Mission, TX, has created a whole new family experience by adding an outdoor play area that children love. Now, parents can work out knowing their children are having fun in the Kid's Zone. "Having an area exclusively for kids is essential for our members who are parents since it allows them to exercise and focus in their fitness goals while we take care of their kids.”