A Better World, One Laugh at a Time

05|01|2018

How do we make the world a better place? This is a question that gets tossed around a lot, but often without answers or results. These days, the news can paint a rather bleak picture and it can be difficult to see ways in which others do indeed make the world a happier, safer, and... Read more »

Heads-Up: Technology is Coming to a Play Area Near You

04|12|2018

For many of us growing up, the ubiquitous “Go play outside!” was an invitation/demand from our parents to get out and move around. But whether it’s growing roots in front of the television or getting carpal tunnel on the computer, 21st century kids are spending more and more time sitting inside, and less moving outside.... Read more »

Empowering Kids Through Creative Play

04|09|2018

Being a kid has so many perks, but one of the best is all the time they get to spend playing. Besides being fun, this is a vital part of a child’s development, both physically and mentally. Normal play activity teaches kids important coordination and motor skills, while creative free-form play further develops their ability... Read more »

How Play Spaces Help Hospitalized Children Heal

03|21|2018

From the doctors and nurses to the front-desk staff and decision makers, professionals in children’s hospitals and medical centers go above and beyond to help their young patients. However, there is one thing many of these centers miss: designated play spaces. Adding these spaces can help younger patients heal both emotionally and physically. In addition... Read more »

Playing it Safe

03|12|2018

200,000—that’s how many children are injured in playground-related incidents each year in the US. This staggering figure is a reminder that playground activity can be rough, and kids aren’t always very careful. Most of these injuries are the result of falls, or contact with hard surfaces, which is why PLAYTIME puts so much effort into... Read more »

PLAYTIME and the 5 Benefits of Play

03|07|2018

Children need a physical place to congregate, connect, engage, and explore. The commercial standard for 20 years, PLAYTIME boosts sales and fosters branding by providing businesses with interactive, educational, and comforting play systems that encourage childhood development and promote family patronage. PLAYTIME’s play systems are designed and manufactured to encompass the five fundamental benefits of... Read more »

PLAYTIME to the Rescue: Creating Unforgettable Customer Experiences

02|27|2018

Many major retailers and box stores are struggling to meet the challenges of competing with the online giants like Amazon. With the undeniable conveniences offered by these online megastores, how can traditional retailers survive? Retailers need every advantage they can get. Getting creative by crafting unique shopper experiences is perhaps the biggest advantage the brick... Read more »

Play Perfected

07|12|2017

By Grant Walter, PLAYTIME Chief Executive Officer While we might get more wise, worldly and generally more skilled with age, kids will always have the upper hand on adults when it comes to all things imagination-related. As adults, the real world has a way of encroaching on those vivid, colorful imaginations we all thrived in... Read more »

The Importance of Outdoor Play

04|24|2017

Take Them Outside: The Importance of Outdoor Play For busy, stressed adults, watching kids play at the park might inspire a little twinge of envy. Oh, to be a carefree kid again! But it’s important to remember that, for kids, outdoor play isn’t just about having fun (although that’s certainly an important element). Outdoor play... Read more »

The New Success Metric: Return on Experience

03|27|2017

Many companies look at their return on investment to determine whether they’re successful. However, this approach ignores the reality of the modern business world. Experience is the new marketing currency, with the customer experience poised to be the main competitive differentiator in 2020. It’s time for organizations to turn their attention to return on experience.... Read more »

Nurturing Creative Minds

03|22|2017

Using imagination and play to benefit childhood development requires the tempting children’s attempts to do things new and exciting and in unfolding the scope of young people’s critical thinking potentiality. If not universally agreed upon, it is fair to say that great value is given to the notion that parents should limit screen time for... Read more »

Maximizing the QSR Experience

03|09|2017

Customers at a Quick Service Restaurant (QSR) go through a journey. They arrive at the location, wait in line, place their order, pay, eat and leave. While this can be a quick route, you shouldn’t treat it as a mere transaction. The restaurant is more than a place to eat food. It’s the opportunity to... Read more »

The Serious Need for Play

03|08|2017

To an adult, a cardboard box is nothing more than packaging. To a child, it can be a spaceship, an underwater cave, a race car, a library or even an imaginary robot friend. Watching a young child play in this imaginative way, it might seem like she’s doing nothing more than having fun. But there’s... Read more »