Topeka Rescue Mission Uses Play to Break the Cycle of Poverty


The Topeka Rescue Mission has been helping homeless families for decades but, recently, they decided to put more focus on children, believing that childhood experiences can help to break the generational cycle of homelessness. This approach includes play as a transformational experience in their lives. “A lot of these kids don’t get played with. That has a tremendous impact on their brain development and how they interact with others."

Patio Universidad Provides “Entertainment as Service” Retail Amenities


With over 100 new malls built or planned between 2013 and 2017, Mexico is seeing an explosion of shopping opportunities for its communities. Attracting shoppers in this competitive marketplace has led to a new way of viewing the shopping experience, leading malls to install engaging new retail amenities and services that cater to busy families.

Splash Pad at Florida Aquarium Adds “Dynamic Fun,” Draws New Members


The Florida Aquarium takes its mission seriously. The nonprofit organization sees over 800,000 visitors annually and does its part to educate young and old about water conservation, marine biology and the role of water in Florida’s ecosystem. In order to keep that mission alive, the aquarium recently replaced an aging water play area with a state-of-the-art area called “The Splash Pad,” and the fun amenity seems to have done its job.

15 Years of Progressive Play Area Design

PLAYTIME is celebrating its 15th year in business and proud to be trusted by major brands to bring their images to life in over 45 countries worldwide. Experts in play area design, Founder and Creative Director Jon Norby and 3D designer Shane Duerksen report on the evolution of play area design.

New Tenants, Amenities & Traffic: PREIT’s Cumberland Mall


With a brand new Dick’s Sporting Goods, several new tenants – both restaurants and retailers – and a first-time-ever play area sponsored by Inspira Health Network, PREIT's Cumberland Mall in Vineland, NJ is seeing an uptick in traffic as well as a resurgence of popularity. The play area’s healthy theme includes many fruits and vegetables that are grown in the largely agricultural area where the mall is located.

Shopping Center Play Areas: Small Spaces, Big Fun

Shopping centers are getting creative with small spaces, packing big fun into outdoor walkways, indoor corridors, and under stairways that otherwise would go unused. These affordable play areas, as small as 300 square feet, include a full turnkey package from PLAYTIME. The photos tell the story.

Minot International Airport Expands, Adds “Power Play”


The airport play area’s story mimicked that of the Minot community: there was a sponsor lined up to pay for the play area but when oil prices dropped, the sponsor pulled out. Undaunted, airport executives went on a hunt for more sponsors, right at the height of the new terminal’s construction. Ultimately, the airport was able to secure not one, not two, but eight sponsors!

Pacific Pediatrics Adds Fun to Inspire Lifelong Wellbeing


Pacific Pediatrics, located in Woodburn, OR, was imagined from the ground-up as a place where kids would love to go, says Erin Moller, Clinic Director for three YVFWC clinics. From the ocean-themed playground outside, to the submarine entryway, and the underwater interior design and play elements, the clinic gives children many fun reasons to visit the doctor.

New Friends: Connecting Brands through Sponsorship


Mattel has been eager to find ways to make its brand franchise more popular around the world. Now PLAYTIME is creating larger-than-life FisherPrice® and Thomas & Friends play areas. Sponsors have the opportunity to connect their brand with these beloved characters.

Bettenhausen Rec Center Keeps Kids and Teens Moving


Located in Tinley Park, IL, the Tony Bettenhausen Rec Center serves between 25,000 and 35,000 people every single month. As part of its mission to help the community stay healthy, the center has installed a brand new play area for young children as well as The Pit Stop, a custom-designed retreat where teens must ride bikes to power video games, among other amenities.

Designing Fun: PLAYTIME at ICSC Conferences 2016


We’ve been challenged with answering questions about what’s new, what’s different, and how things are changing. Years ago it was all about engaging kids. Today it’s about designing play areas that engage kids AND inspire adults. New aesthetics, modern designs and simple technology. Look what's new.

PLAYTIME Popularity Grows at Russian IKEA MEGA Malls


PLAYTIME’s popularity continues to grow in Russia with play areas recently opened in two separate IKEA MEGA malls: MEGA Belaya Dacha and MEGA Teply Stan. MEGA is a chain of shopping centers in Russia owned and operated by IKEA. Each MEGA hosts over 150 tenants including an IKEA retail store, a hypermarket, and a DIY store.

New Product: PXLPLAY™ Interactive Play Panels


PXLPLAY™ is a wall-mounted, interactive LED lighting system that responds to human touch by changing color, brightness and patterns. PXLPLAY play panels feature an intuitive interface with a network of full-spectrum LEDs, sensors, and a variety of animated light games and program sequences.

From Empty Sidewalk to Lively Play Space


Outdoor play areas are a great option for retail centers looking to create gathering spaces and a connection to the community. PLAYTIME’s outdoor play space solutions are safer than traditional playgrounds and have the design flexibility to match a property's look and feel. See how centers have transformed empty sidewalks into lively play spaces.