Carmel Clay Parks & Recreation Water Park Dragon Fun


“Our swim team mascot is the Sea Dragons,” says Eric Mehl, Assistant Director of the Monon Community Center, an outdoor water park. “When we saw that PLAYTIME had a floatable dragon and we could customize it with our team colors, we were really excited. We nicknamed it ‘Dotty the Dragon.’” The city of Carmel is... Read more »

Financing Your Play Area with Brand Sponsors


All businesses' first preference is to have someone else pay for their play area. AKA “Sponsorships.” Sponsorships are amazing win/win partnership opportunities for many retailers and for the sponsors. Learn how to secure a play area sponsor here.

LAX Beach Airport Play Area Serves Family Travelers


Surf’s up! A new children’s play area – dubbed “LAX Beach” – has opened in the new Tom Bradley International Terminal (TBIT) at Los Angeles International Airport (LAX). Designed in tandem by Westfield and PLAYTIME, the new play area is part of a world-class dining and retail collection by Westfield featuring over 60 new premier shops and restaurants, including 22 local L.A. brands, cutting-edge design and dazzling amenities.

Catering to Small Customers Can Yield Large Returns


Airport Improvement Magazine states: “A family’s average dwell time in an airport play area ranges from 45 to 90 minutes. That’s a lot of time to capture concessions sales and build customer loyalty. Creating and maintaining a family-friendly play area can go a long way toward turning traveling families into happy, repeat customers.” Written by... Read more »

Mountain Play Lodge: Created by Parents for Kids


Shaun Collyer and his wife, Sara, opened an indoor playground in Asheville, NC called Mountain Play Lodge and it will make you want to pick up your kids and move east. The Collyers thought of parents, too! They have a gorgeous parents area where parents can see 99% of the playground. For the 1% that parents can't see, the Collyers installed a video monitor. So, parents can enjoy the lovely stone fireplace, comfy chairs, coffee and free wi-fi while their kids go bananas all around them.