For many of us growing up, the ubiquitous “Go play outside!” was an invitation/demand from our parents to get out and move around. But whether it’s growing roots in front of the television or getting carpal tunnel on the computer, 21st century kids are spending more and more time sitting inside, and less moving outside…. Read more »
Category: Restaurant Play Areas
Going out for a meal should be an enjoyable, relaxing experience for the family. There’s a reason over half of Americans choose to go out for a meal at least one a week. It’s always nice to take a break from cooking and dish-duty, and enjoy the food and service that comes with eating out…. Read more »
Customers at a Quick Service Restaurant (QSR) go through a journey. They arrive at the location, wait in line, place their order, pay, eat and leave. While this can be a quick route, you shouldn’t treat it as a mere transaction. The restaurant is more than a place to eat food. It’s the opportunity to… Read more »
The idea for a Sonic Drive In play area was born by owner Jana Mcdaniel’s personal experience as a parent. She wanted a safe place for kids to hang out at their store. The Sonic Drive-in vintage truck design “hit a home run” and has become the official mascot for the Okarche, OK store.
Restaurants are all talking about the “experience” that they provide to customers. Smart McDonald’s franchise owners know this and are already ahead of the curve.