Category: Retail

PLAYTIME Eyeing Significant European Expansion

Capital & Regional, the UK community-focused shopping centre REIT, is teaming up with Playtime to develop an 118 sq m children’s area at The Exchange Ilford as the US play space group pushes on with expansion plans in Europe. The ‘’Ilford Wild Cubs Freeplay’ will be the first play area to be designed for the… Read more »

A Look Back on 20 Years of PLAYTIME

aerial view of kids playing at cherry creek mall breakfast theme PLAYTIME play area

Play is a critical component of children’s overall development. PLAYTIME has a long history of understanding the role of imagination, movement, and socialization inherent in play. As the leader in creating functional play environments with architectural accents and customized theming, PLAYTIME is proudly celebrating 20 years of innovation in play environment design. An Idea Is… Read more »

Playgrounds Where You Least Expect Them

Waiting room of naples community hospital with child playing with playtime elements

Why recreation professionals are getting creative with the next generation of fun. Being a parent in 2018 isn’t as easy as it was 100 years ago (or even 10 years ago). Kids are glued to screens more than ever before, so entertaining them is more challenging than ever before. So how does the digital revolution… Read more »

Lakeside Shopping Center – Restoring the Magic

Lakeside Shopping Center Play area by PLAYTIME

By some estimates, 25% of traditional malls will be closed by 2022—primarily due to a decline in traffic in major retail spaces. This decline has left many malls with empty in-line spaces that need to be filled with attractions to revitalize foot traffic. PLAYTIME offers a viable solution. By repurposing in-line spaces as play areas,… Read more »

RECon 2018 and the Retailtainment Movement

icsc and recon logos

RECon was held May 20-23 in Las Vegas, and this year’s show was a huge success! PLAYTIME is excited to have been among the Global Retail Real Estate Convention’s 37,000 professional guests in attendance. During this ultimate gathering for retail real estate pros from all over the globe, industry leaders shared strategies and brought to… Read more »

Technology on the Playground: PLAYTIME’s Reactions Wall Offers Fun Fitness for All Ages

young boy playing with PLAYTIME interactive sports theme

Nearly everyone’s life has become defined by technology, though technology doesn’t always have to mean being stuck sitting behind a screen. PLAYTIME has developed a product that brings technology and activity together. The PLAYTIME Reactions Wall is a heads-up technology that pushes a player’s mental and physical agility while fitting seamlessly into the modern playground…. Read more »

The Toddler Takeover: Saving Family Time with Children’s Play Spaces

young girl playing on playtime dragon structure at lakeside shopping center

Toddlers, children around age 2-6, present a new set of joys for parents. Kids are gaining confidence and balance in their walking skills and their verbal interaction is improving by leaps and bounds. They are developing a sense of independence with the capabilities to more fully explore and learn about their new world. This age… Read more »

Heads-Up: Technology is Coming to a Play Area Near You

digital interactive game on wall by playtime

For many of us growing up, the ubiquitous “Go play outside!” was an invitation/demand from our parents to get out and move around. But whether it’s growing roots in front of the television or getting carpal tunnel on the computer, 21st century kids are spending more and more time sitting inside, and less moving outside…. Read more »

PLAYTIME to the Rescue: Creating Unforgettable Customer Experiences

PLAYTIME at Southwest Plaza great customer experience

Many major retailers and box stores are struggling to meet the challenges of competing with the online giants like Amazon. With the undeniable conveniences offered by these online megastores, how can traditional retailers survive? Retailers need every advantage they can get. Getting creative by crafting unique shopper experiences is perhaps the biggest advantage the brick… Read more »

Creating a Fun and Memorable Retail Experience for Customers – Big and Small

young family with small child with balloon walking through mall

In today’s retail market, the competition for customers has never been higher. Not only must brick and mortar stores compete with each other, but also the formidable presence of e-commerce. It takes more than just great deals to attract customers and keep them coming back, though. It takes something that e-commerce simply can’t offer; namely,… Read more »