PLAYTIME Eyeing Significant European Expansion


Capital & Regional, the UK community-focused shopping centre REIT, is teaming up with Playtime to develop an 118 sq m children’s area at The Exchange Ilford as the US play space group pushes on with expansion plans in Europe.

The ‘’Ilford Wild Cubs Freeplay’ will be the first play area to be designed for the UK by the Denver-based group.

The play area at Ilford will have a Savanna wildlife theme and will form part of the shopping centre’s family zone which includes a new parent and baby room with private feeding rooms, toddler toilets soft seating and play areas.

C&R and Playtime said they are developing plans for further bespoke play areas in “tailored family zones across the portfolio”.

Brooke Rowlings, Special Projects Manager, at Capital & Regional said: “A key part of our ‘community’ shopping centre strategy is to provide best-in-class family facilities, so that everyone can come and enjoy time together.

“We are thrilled to be the first UK shopping centre to feature a modern Playtime installation, bringing together global best practice in terms of design and function. This eye-catching and distinctive facility at The Exchange Ilford is sure to be enjoyed by our younger visitors and families for many years to come.”

Julie Fitzsimmins, Director for Art Playtime Europe, said: “It’s been great working in collaboration with Capital & Regional to bring immersive experiences and new design concepts to their community shopping centres.

“Working with our wonderfully creative Denver-based designers, and the European delivery team, we will ensure that the play areas have a positive impact on the centres’ performance, as well as deliver a whole host of family fun.

“This project has been designed to work at scale to accommodate large numbers of children at peak times. It is also unique, and custom designed in a contemporary Savana style to echo the work Capital & Regional has already completed on the family room and facilities.”

The Exchange comprises over 90 retailers including Debenhams, M&S, TK Maxx, Next, H&M, New Look, Wilko, Pandora, Sports Direct, and more.