Lotte World, the world’s largest indoor theme park, created an entirely new ticket segment with a PLAYTIME play area. Called “Kidstoria,” the play area includes five custom-themed play zones inspired by original storybook classics such as: Pinocchio, Alice in Wonderland, Aladdin, Cinderella and the Jungle Book.

Within 11 months of opening, Lotte World decided to expand, adding Jack and the Beanstalk and The Three Bears. The expansion increased the overall size of Kidstoria to approximately 13,000 square feet, making it the largest soft foam play area in the world.

“Within the first full year of operation, we have had over one million visitors to the soft play area and our monthly Kidstoria attendance has increased 30%,” says Choi, Weon Gi, Team Chief, Masterplanning for Lotte World. “We introduced a new ticket segment for both annual and daily sales with the installation of Kidstoria. It’s been a tremendous success.”