The play area at Westfield Garden State Plaza recalls summers at the shore, with boardwalk-themed signage and wall surrounds and columns wrapped to resemble piers. PLAYTIME used soft flooring designed to look like sand dunes and grass, with room for running, jumping and climbing. There are many activities for kids from toddler to pre-teen, including a ferris wheel graphic featuring digital interactive games and a wall of colorful badges that illuminate when kids touch them. Virtual aquariums throughout the play area have screens featuring digital schools of fish swimming around that react when someone waves their hand or body in front of them.