For the 2018 Major League Baseball season the Miami Marlins partnered with PLAYTIME to create a new kids zone. Complete with soft foam play elements like an oversize baseball bat and baseball glove the Marlins young fans can enjoy an immersive play experience before, during, and after Miami Marlins baseball games.

The Marlins organization was looking to draw more families to its stadium and understood that by having an immersive play experience it makes the stadium a prime location for a true family outing, increases stadium dwell time for fans with young kids, and builds relationships with future ticket buyers.