In collaboration with Lakeside Shopping Center, PLAYTIME took an unused in-line space and turned it into a an immersive fairy tale themed environment that provides kids a memorable play experience. The Kids’ Castle, sponsored by Children’s Hospital, The Parenting Center and the Family Birthing Center at Touro, features a modern take on a fairy tale theme with whimsical play elements including: dragons, a prince frog, Jack and The Bean Stalk, a contained play castle tower kids can climb through, and even a Louisiana alligator.
Within the 2,300 sq. ft. space, PLAYTIME added some unique interactive elements to bring this fairy tale world to life. The sleeping dragon snores, the alligator growls, and the castle’s bridge and cave light up kids crawl through them. The space also features fairy-tale murals by artist Zoe Robison, including an under-the-sea, mermaid-themed mural around the hand washing station.
In addition to the play area amenities, the mall and its partners will be using the space to host monthly classes and workshops on a range of parenting topics, including pregnancy, newborn care and child development and nutrition.